We are pleased to welcome Helen Anthony’s exclusive sample sale to The O2

From 7 December – 23 December, Helen Anthony will bring an array of exquisite designer menswear, womenswear and unisex pieces. As well as their couture collection and a stunning collection of small leather goods & accessories, all at up to 70% off RRP.

Who are Helen Anthony? 

A quintessential luxury British fashion house, renowned for its fine tailoring, superior quality and craftsmanship. Helen Anthony draws inspiration from the concept of east meets west – merging an eastern palette with a western silhouette.

Acclaimed for their eclectic portfolio of audacious designs & their vivid palette which represents the diversity of our world cultures.

Helen Anthony are a a high fashion brand with a proud legacy through their links to Savile Row. All of their fabric is exclusively designed in Britain.

Helen Anthony’s collections have shown at the official London, Milan & New York Fashion Weeks and we look forward to welcoming them to Icon Outlet at The O2 this festive season.

You can find the Helen Anthony sample sale on the upper level of Icon Outlet from 7 December through to 23 December.

Opening Times

Mon- Sat – 10:00 – 19:00

Sun –  11:00 -18:00

Ben Swift November 30, 2022

Posted In: Shopping, Style

We are pleased to welcome Reiss’ pop-up store to The O2

Launching Monday 17th Oct, Reiss will bring their iconic collections of stylish menswear and womenswear, all at up to 60% off RRP.

Who are Reiss?

Since its creation in 1971, REISS has established a design philosophy centred on creating modern menswear, womenswear, accessories, and childrenswear that transcends time and trends.

With a London in-house atelier and a design team dedicated to delivering pieces that continuously embody its legacy, REISS today operates as a modern fashion house, offering attainable-luxury collections of unwavering elegance.

Throughout five decades, REISS has established a unique style vocabulary – and conquered a loyal following of discerning individuals, stylish celebrities, and Royalty.

Opening Times

Mon-Wed 10:00 -19:00

Thurs-Sat 10:00 – 20:00

Sun 11:00 -18:00

Ben Swift November 29, 2022

Posted In: Shopping, Style

We are pleased to welcome Frugi’s ‘Big Sale’ event to Icon Outlet at The O2

Launching Thursday 13th Oct in our sample sale unit on the upper level.

Frugi, the leading sustainable children’s clothing and accessory brand, is popping up for the first time as they bring their ‘Big Sale’ event to Icon Outlet at The O2.

Shop a wide range of sale items from past collections, including swimwear, skater dresses and lots of beautiful unisex styles for babies and children up to 10 years old.

Who are Frugi?

Frugi is a Cornish-based ethical children’s clothing and accessories company with a mission to love the planet we play on. Widely recognisable by bright prints, Frugi clothes have fun interactive appliques, reversible styles and extendable cuffs, sleeves and shoulder straps that allow for the clothes to ‘grow’ with each child.  These clever clothes are designed to extend the life of garments so they can be worn for longer before being passed down to friends and family.

Frugi: Love the planet you play on

From its inception, the company has worked with suppliers exclusively operating at a high ethical standard. Designed for longevity, Frugi ensures its clothes are made positively, for people and the planet and is proud to be certified to the Global Organic Textile Standard (GOTS) by Soil Association Certification. This strict certification means Frugi clothes are not only better for the environment, but they feel much softer and are more durable because the fibres are left intact and not broken down by the harsh chemicals used in the processing of conventional cotton.

Encouraging customers to reduce, reuse and recycle, all Frugi outerwear, swimwear and accessories are made from old polyethylene (PET) plastic bottles that have been spun into yarn to make a durable, water-proof fabric.

Opening Times

Mon-Wed 10:00 -19:00

Thurs-Sat 10:00 – 20:00

Sun 11:00 -18:00

Ben Swift October 5, 2022

Posted In: Shopping, Style