We are pleased to welcome Frugi’s ‘Big Sale’ event to Icon Outlet at The O2

Launching Thursday 13th Oct in our sample sale unit on the upper level.

Frugi, the leading sustainable children’s clothing and accessory brand, is popping up for the first time as they bring their ‘Big Sale’ event to Icon Outlet at The O2.

Shop a wide range of sale items from past collections, including swimwear, skater dresses and lots of beautiful unisex styles for babies and children up to 10 years old.

Who are Frugi?

Frugi is a Cornish-based ethical children’s clothing and accessories company with a mission to love the planet we play on. Widely recognisable by bright prints, Frugi clothes have fun interactive appliques, reversible styles and extendable cuffs, sleeves and shoulder straps that allow for the clothes to ‘grow’ with each child.  These clever clothes are designed to extend the life of garments so they can be worn for longer before being passed down to friends and family.

Frugi: Love the planet you play on

From its inception, the company has worked with suppliers exclusively operating at a high ethical standard. Designed for longevity, Frugi ensures its clothes are made positively, for people and the planet and is proud to be certified to the Global Organic Textile Standard (GOTS) by Soil Association Certification. This strict certification means Frugi clothes are not only better for the environment, but they feel much softer and are more durable because the fibres are left intact and not broken down by the harsh chemicals used in the processing of conventional cotton.

Encouraging customers to reduce, reuse and recycle, all Frugi outerwear, swimwear and accessories are made from old polyethylene (PET) plastic bottles that have been spun into yarn to make a durable, water-proof fabric.

Opening Times

Mon-Wed 10:00 -19:00

Thurs-Sat 10:00 – 20:00

Sun 11:00 -18:00