Friday 16th – Sunday 25th April

This week we’re obsessing over all things denim. Whether you’re looking for a comfortable Sunday vibe, effortless office chic or a little bit of sass, you can’t go wrong with some timeless denim. Or can you?

The style team at Icon Outlet have been scouring the stores and have come up with 5 top tips to bear in mind when choosing the right threads for you. With up to 70% off the world’s biggest names in denim including Levi’s, GAP, GUESS, Pepe Jeans London, Tommy Hilfiger and Calvin Klein, you’re guaranteed to find the perfect fit at unbeatable prices.

Plus don’t miss some amazing denim discounts all this week until Sunday 25th April. Find all the latest offers here.


5 Tips to Dazzle in Denim with Icon Outlet


1. Don’t stick to trends
Levi’s at Icon Outlet

Denim is timeless, and let’s face it, some trends work for some people and just don’t for others. With the rise of the conscious fashion, make sure you think of your new jeans as a purchase for life, not one that will shelved next season because trends have moved on.

With sustainability at the front of mind, Levi’s® are planting the Levi’s® forest to help the Earth breathe more freely…and you can help! For every new app download between now and April 30th they will plant a tree, and together you can help reduce CO2 by up to 1 million kgs. Through their app you’ll get exclusive access to new promos and products – plus you can relax in the knowledge you’re fighting climate change. Sign up, learn more and share here.

Head straight to Levi’s outlet store to find their iconic 501 jeans, part of the very fabric of fashion history, and they are globally famed for their high-quality range of denim.  And for a truly unique twist, Pepe Jeans London can personalise your denim from just £5, plus save an extra 20% off when you buy 2 items, or an extra 30% off when you buy 3.


2. Work with your body type
Pepe Jeans at Icon Outlet

Understanding your body type, is key to unlocking your perfect pair of jeans. Check out these handy online guides for men and women, to help you find the perfect cut, fit, rise and length.

Try GAP and Next Outlet store for a great range of men’s and women’s jeans in every silhouette. With up to 70% off RRP across the range plus up to an extra 50% off selected lines and all sale items £10 and under at GAP you’re bound to find jeans that fit and feel great, as well as fitting the budget.


3. Pick your palette
Tommy Hilfiger at Icon Outlet
Tommy Hilfiger at Icon Outlet

Will you opt for a dark, medium, light or coloured wash? With so much choice it can feel a little overwhelming. Want a smarter look? Go for a darker denim. Denim for the weekend? A light, casual denim would do the trick.

Top tip: a dark blue is the most versatile and can be worn with the most colours and on the most occasions,

For weekend style you can’t beat French sport & luxury brand, Lacoste with the iconic crocodile, paired with some casual sneakers and a polo. Or opt for American “preppy” look at Tommy Hilfiger, teamed with a causal tee or rugby shirt.

If it’s a more glamorous look you’re after, head for GUESS to seek out a pair that would take you seamlessly from daytime leisure to a night on the town, for up to half the price!


4. Try before you buy

Icon Outlet Summer Fashion

Of course, it’s tempting to click “buy” with your feet up; sipping your morning coffee and catching up with your favourite podcast. Bliss. But jeans need to be tried before you buy. Nothing comes close to feeling the weight of the fabric, and finding THE pair that you can move effortlessly in. To guarantee your new threads fit you like a denim dream, head to Levi’s and take advantage of their specialist denim tailoring service.

And for jeans with the utmost attention to detail and comfort, be sure to pay a visit to Calvin Klein. Plus, with outlet prices across the store, you may even sneak in some fancy CK underwear with the savings you’ll make, the perfect denim duo.


5. Seek expert opinion

Still baffled? Well that’s what we’re here for. The staff at the world-famous denim shops at Icon Outlet will have a keen eye, a wealth of experience, and the desire to seek you out your perfect pair.

Head to Portobello Road’s very own Pepe Jeans London. This locally established fashion house has all the experience and design credentials to create the perfect pair of jeans for city life.

Ready to find your perfect pair? Our doors are open, and we’re excited to help you dazzle in denim. You can also enjoy 4 hours of free parking when you spend £35 or more. Check out full details here.

We’ll be taking every precaution to keep you, our shoppers and staff, safe as we ease out of lockdown and back to normality. Check out our full guidance here.